Arc's renews the cold cuts line packaging with a recognizable and distinctive design.
From a common thread research coming up with the naming, "Il Mio Salumiere” ("My Butcher"), to the complete graphic system’s revision to redefine the coherence and balance of each element.
The result is a contemporary and stylish design in which messages coexist and interact, providing consumers with clear and coherent information that reflects the Brand.
The choice of green as the main color secures the association with the cold cuts category, and the tablecloth texture is replaced by the corporate image also present in dairy products.
The vertical structure of the information is kept and the reading hierarchy is optimized and streamlined.
Brand, range denominator, reference name, and a more inviting key visual coexist in an organic and functional space for the consumer. Secondary information also finds a dedicated space and gains visibility through simple elements integrated with the new packaging’s look&feel.
