The operation #BuongiornoItalia is back, featuring an iconic and illustrated style in our breakfasts. We created a unique and personalized communication code starting from conceptualization and strategy development. The illustrations, 100% Arc’s-made, stand out for their elegance and contemporary style, depicting breakfast moments with an innovative and fresh touch. Kinder and Parmalat’s identities are reflected in the choice of background colors and details, paying homage to the world of bakeries with wheat and brioche amidst an Italian landscape of cups and fresh milk.
In-store materials’s creative study has proven successful aesthetically and for trade marketing needs. This resulted in visual storytelling capable of engaging and empathizing with consumers, spreading positivity and joy for a perfect start to the day. The design, signed by Arc’s, led to the theatrical presentation of display materials in stores. Thanks to structural details, these displays welcomed consumers, opening the doors to their homes.
#BuongiornoItalia 2024 brings the breakfast kit project to the table, which we have fully illustrated. In its simplicity, we managed to focus the target audience’s attention on the Kinder-Parmalat combo. The two mugs, glasses, and trays are exclusive and unique tools for serving and enjoying a cherished breakfast.
