Mornings are unpredictable. Some of us jump out of bed, others hit the snooze one too many times. Whatever the vibe, breakfast sets the tone, and that’s where Kinder® and Nutella® come in. In the activation, we transformed mornings across Italy into a six-week celebration of moods, colors, and tasty treats.
With six colors—red, pink, green, yellow, blue, and light blue—each representing a different mood, we helped Kinder® and Nutella® connect with consumers in a whole new way. To kick things up a notch, a giveaway was launched featuring a set of six collectible cups, each showcasing one of these bright colors.
Our approach made sure consumers couldn’t miss the action. From eye-popping in-store displays and flyers to digital content that kept the hype going for six weeks straight, we had everyone talking (and interacting). The campaign was packed with 42 daily motivational quotes and 36 playful horoscopes, all inspired by the featured color of the week. ‘Cause who doesn’t want to know how their mood lines up with their breakfast?
We didn’t just stop at displays either. We decked out entire supermarket aisles with hanging signs and floor stickers, creating the most colorful shopping experience you can imagine. Whether you were grabbing your favorite snack or stocking up on essentials, the activation made sure every inch of the store was covered.
