Zucca Rhubarb Amaro, the iconic Milanese bitter, has undergone a remarkable transformation, reimagining its visual identity while staying true to its rich heritage. This reinvention has positioned Zucca Rhubarb Amaro as a versatile and sophisticated choice in the global mixology scene.
In a competitive market, Zucca Rhubarb Amaro faced the challenge of modernizing its image without losing its authenticity. The goal was to appeal to contemporary consumers while honoring the brand's storied past.
We approached the project with a focus on seamlessly blending Zucca Rhubarb Amaro's historical legacy with a fresh, contemporary aesthetic. By utilizing contrasting colors, evocative illustrations, and a product-centric approach, we aimed to capture attention and evoke a sense of timeless elegance.
Our execution was comprehensive, with a global communication kit designed to resonate across various platforms. This included a versatile key visual adaptable to different mediums, ensuring consistency in messaging. Animated videos were introduced to breathe new life into the brand narrative, engaging a global audience with elegance and sophistication.
The results of our collaboration with Zucca Rhubarb Amaro have been outstanding. The new visual identity successfully captures the brand's essence, solidifying its position in the international market. Zucca Rhubarb Amaro continues to enchant and inspire, blending heritage with modernity to leave a lasting impression on the world of mixology.
