He’s the youngest player ever to reach the top of the ATP ranking. And to match the rush, Carlos Alcaraz is now the face of the latest HiPRO retail displays. Designed by your friendly neighborhood agency.
The brief? Create point-of-sale materials that convey the same energy as the Spaniard himself. Straight, powerful shots: we ain’t talking about him playing, but about what consumers would find in the aisles. Pack first, benefits up front, and Carlos as the ultimate stamp of credibility.
We kept the visual language bold and easy to read. A balanced work with graphics that push hard and layouts that keep it simple, so that materials speak the same language as both HiPRO and Alcaraz.
So whether you’re chasing protein after a workout or simply powering through yet another Zoom call, HiPRO and Carlos have your back.
