Although Medea successfully brought natural gas to Sardinia, local communities remained loyal to traditional gas cylinders.
A research study by Discovr revealed the core issue: a widespread lack of awareness.
Arc’s stepped in to highlight the real, everyday benefits of switching to natural gas through a fully integrated campaign across TV, radio, social media, and out-of-home channels.
To drive adoption, the agency brought on board a trusted local hero who embodies leadership and change: legendary football icon Gianfranco Zola.
