Tic Tac<br>Rays of Positivity

Ferrero

Tic Tac
Rays of Positivity

We had the honour to develop the Global In & Out Campaign for Tic Tac: an all-encompassing strategy resulting in a 360° approach, from the main concept to pack design, digital, brand activations and much more.
 
After strategic analysis, creative work and feedbacks coming from all around the globe, we started with a concept: with Tic Tac everyone can share rays of positivity!

We developed a new design for the different packs with emphasis on the funny characters, Tic and Tac, ambassadors of positivity and good vibes in every possible way.

Arc’s creativity spread in more than 40 countries, with every Tic Tac national teams adapting the new ideas to their home market.
 
We provided the brand with new and powerful POP materials to launch the new edition and to engage consumers in special activations, designing an effective shopper journey.

As Arc’s we can definitely say, this project was a hell of a ride, that made us feel satisfied and inspired to create and to think even bigger.

Tonino Lamborghini Up Simpsons Gum

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