A new positioning evolves PoliTO’s career services from simple support functions into a true brand with its own independent identity. This is how Career Hub was born: a new player that becomes an ambassador for the entire university, showcasing the value of the Institution in the job market.
Career Hub is the space where opportunities meet talent, the bridge between employers and PoliTO students. Starting from the idea of the University as a crossroads where careers take shape, evolve, and unfold along countless paths, we developed a new logo and visual language.
The new identity comes to life across digital touchpoints, on social media, and especially on the website, where we designed a target-based user experience that guides each user through step-by-step pathways tailored to their level of readiness.
