Signal world's best-selling toothpaste provides quality and innovation through its wide range of products, specifically designed for the French oral-care market. The brand owns a sympathetic tone of voice according with a full scientific accuracy. It speaks straight to customers by focusing on human beings and their needs for care and beauty. This kind of mix makes the brand vivid and highly recognizable among different players on the market.
For the launch of the new electric toothbrush Sonic Impulse, ARC'S has been asked to communicate professional reliability without losing human touch and a sense of cleaning energy. With the brand relentlessly committed in boosting innovation as the main driver, we brought on the pack two impacftful-emotional values: technological efficiency and a blue wave of innovation.