Martini & Rossi asks to create a new and fascinating pack for Bacardi Superior: it has to speak straight and clearly to young consumers.
Objective: to increase the visibility of the bottle in on-trade and off-trade venues, while enhancing the vintage charm and the sense of coolness of Bacardi.
We chose a surprising material able to impress consumers in stores and clubs. Finely designed as it is, the new dress communicates a premiumness allure in a new stylish way.
