ARC’S has been involved by Motta, the Italian original inventor of “Panettone”, to realize a new special Easter firstling.
Motta is an Italian historical and innovative brand at the same time. Always successful in creating "legendary products" such as Mottarello, the first ice cream on a stick or the first Panettone, a traditional cake in Italy. Motta is definitely a forerunner still signing special products with the same original recipe: care and attention for quality with a touch of innovation.
We had to create packaging design and naming for a new kind of Easter cake.
The challenge was to define a sophisticated yet accessible design. It was supposed to be a premium pack with a bit of human touch. Sense of taste and sweet emotion were two extra drivers for the accomplishment.
That's how Motta loves Colombina was born. A new tasty recipe with a stylish graphic design, combining refined and modern elements. The photographic visual is comfortably blended with the graphics. The "Loves" element enhances the emotional appeal of the product, calling back a popular yet elegant voice from the brand.