If you only know Georgia for Kvaratskhelia or if you confuse it with the Georgia Ray Charles sang about, we can say that you’re missing out on a wonderful, enchanting culture—and on Barambo’s super-pralines!
They’re delicious, but let’s be honest: even in the Black Sea region—never mind the Caspian—chocolate candies don’t sell themselves. The category’s target audience runs from Boomers to the Silent Generation, and competition is fierce, even for a national leader like Barambo
The brief that landed in Turin from Tbilisi was clear: rejuvenate, surprise, diversify, and sharpen the value proposition.
Bright colors and a family feeling composed of simple yet hypnotic icons paired with modern, lighthearted, solid typography with a strong personality, defining a visual system for the everyday praline range that appeals to consumers of all ages.
Alongside the everyday pralines in flow-packs, stands Chiroco, the premium plum-and-orange hero, dressed for the occasion in a self-standing cardboard box.
The result? A fully redesigned range that is already captivating a broad audience and redefining the category’s visual language.
