Cimbali Group has long been at the forefront of espresso innovation, known for producing some of the most iconic machines used by baristas worldwide. This time, however, the focus shifted to something refreshingly different: the new LaCimbali S-Lite and Faema XCompact, compact yet powerful automatic machines designed to bring high-quality coffee to a variety of spaces—think offices, shops, lounges, and beyond.
Our approach began with crafting a communication strategy and defining clear product identities for both machines, ensuring they stood out in the market while staying true to their respective brands. This foundation guided every aspect of the project, from visuals to tone. Along with it, we also developed detailed production documents to guide the photo and video shoots, ensuring a seamless and cohesive execution.
For LaCimbali S-Lite, our approach emphasized breaking into new territory for the brand. While LaCimbali is synonymous with robust, high-tech, traditional machines found in bustling cafés, the S-Lite had a distinct purpose. It’s their smallest machine to date, designed to serve an exceptional coffee experience with the convenience of an automatic, all in a sleek, compact form.
So, we crafted the product launch video from the ground up, handling everything from script to style, animation, and tone. Quick cuts, dynamic animations, and versatile text overlays highlighted every benefit the S-Lite brings to the table. From the flexibility of its compact design to its adaptability across various settings, the video was designed to introduce S-Lite as LaCimbali’s answer to a growing demand for smaller, high-performing machines.
Meanwhile, we took a similar tailored approach for Faema XCompact, keeping their signature look and style. For it, we crafted sales materials that aligned with Faema’s reputation for premium style and refinement. Different tone for a different target audience, but the same laser-focused attention towards a new product that’s quite literally nesting into a new space.
