Born in 1950, in Bologna, Casadio was raised a stone’s throw away from the Motor Valley, and the mechanical influences were pretty damn strong while growing up. But from those origins as grinders manufacturers a lot of water has gone under the bridge. Today, Casadio is part of Cimbali Group and benefits from it by taking advantage of its know-how and international reach. But they had a challenge for us.
For the launch of their brand-new espresso machine (Nettuno) and a shiny new grinder (Enea), Casadio wanted us not only to take care of the campaign, sales materials and videos included, but to push their existing identity to the extremes. And so we got to work.
Overall, the project’s mood is fresh, young, bold, pop. The colors are bright and ultra-saturated, the patterns and shapes come alive in striking animations, and the tone of voice grabs a new and sometimes untapped area of the market.
An icon that screams to young baristas: I know who you are, ‘cause I’m just like you. This way, Casadio turned out to have a distinct and unique identity under the CG overarching system, strongly setting itself apart from the other brands of the Group.
Nettuno and Enea’s launches were the direct reflection of this change, as well as the subsequent video pill we’ve made about the Stabilizer technology. Keep scrolling to take it all in.
