What could be more distinctive than the unmistakable and unique taste of a spirits legend? Its visual signature, the sign that identifies it in the world in every context and on every platform.
Arc's created for ILLVA a visual ecosystem capable of narrating a global lovebrand like Disaronno by signing its brand environment in a 100% ownable way on every touchpoint.
The result is a graphic universe that explicates an intriguing and tasty pattern, contemporary and à la page, where the verticality and square cuts of the iconic Disaronno bottle redound in the graphic strips and univocally mark the brand territory.
The sign becomes language and the system expands to encompass the personality of Disaronno in its cocktails, signing the entire key visual with consistency and distinctiveness.
From the on-trade environment to videotelling, consistency and personality mark the emblem of the reloaded Dolcevita.