Brand Architecture and Packaging Desing for confectionary bean products: Choco Beans, Jelly Beans and Beans Gum - with different taste, consistencies and price positioning. The turkish client INTERMAR asked us to push the brand in a new unconventional way. We decided to develop something both entertaining and perfectly in tune with the brand values (joyful mood, variety of flavors and colors, youthful audience) in order to express a sparkling personality. This is how we came up with the idea of a special family of Brand Characters.
